We give certain products the benefit of the doubt. A product like Tom's Toothpaste seems like it comes from a smaller, well intentioned company that is trying to offer us superior, healthier products. The package says it's made by "Tom's Of Maine"
Lets look a bit closer. Tom's Of Maine is owned by Colgate. Odwalla juice is owned by Coca Cola...and Kashi 7 Grain Cereal is owned by Kellog's.
This video does some of our homework for us and offers an amusing presentation. Let's pick up where this leaves off, by paying attention and educating ourselves so we can make sure our dollars go only to the companies we want to give our money to.